Our Mission

Millions of farmers in developing countries aren’t paid what they deserve. We’re working to change this.

The cost of exploitation

Right now, millions of hardworking farmers in developing countries aren’t paid enough to support their families. Yet every day, they provide food we eat and products we depend on.

Their children often go hungry and can’t go to school. Some are forced to work. They have no choice.

Communities are trapped in poverty, unable to pay for wells and water pumps. They drink dirty water and can’t afford to visit the doctor when they become sick.

This is the cost of exploitation.

1 IN 10 CHILDREN IN THE TEA GROWING REGIONS OF MALAWI DIE BEFORE THEIR 5TH BIRTHDAY*

*2014 MDG progress survey

The value of choice

When we reach for our favourite food and drink each day without thinking about where it comes from, we may be feeding exploitation. We become part of the problem.

But we can choose to be part of the solution.

By choosing Fairtrade products, we’re saying that no one deserves to be short-changed for a hard day’s work. And that it’s wrong to benefit from farmers being paid unfairly.

We have the power to make that choice.

Look for the Fairtrade mark next time you shop

Why Fairtrade Matters

Farmers get a better deal when they sell their crops on Fairtrade terms.

This leads to a more stable income, so that they can feed their children and send them to school. It allows farmers to develop better farming methods, to invest in clean water and to improve the health of their communities.

Fairtrade supports farmers, giving them more control over their future and the community in which their families live and work.

‘IF IT WEREN'T FOR FAIRTRADE WE WOULD HAVE SOLD OUR LAND.’

– Leonidas Jiménez Chaparro, banana farmer, BANAFRUCOOP, Colombia